CBD Oil vs CBD Vape — Which is Right for You? | London CBD Wholesale
💧 CBD Oil vs CBD Vape — Which is Right for You?
Two of the most popular ways to take CBD — but which delivers better results for your customers? We break down the key differences so you can stock smarter.
Shop Both Wholesale →🥊 At a Glance
The key characteristics of each delivery method side by side.
💧 CBD Oil (Sublingual Drops)
- ⏱️ Onset: 15–45 minutes
- ⏳ Duration: 4–8 hours
- 🧪 Bioavailability: 13–19%
- 🛒 No device needed
- 👤 Broad demographic appeal
- 💰 Higher price per unit
- ✅ Discreet & easy to use
- ✅ Long shelf life
💨 CBD Vape (Inhaled)
- ⏱️ Onset: 30 seconds–3 minutes
- ⏳ Duration: 1–3 hours
- 🧪 Bioavailability: 34–56%
- 🔌 Requires a vape device
- 🛒 Strong vape shop appeal
- 💰 Lower entry price point
- ✅ Fastest-acting method
- ✅ High repeat purchase rate
📊 Full Comparison Table
Every key factor compared — from bioavailability to retail margin.
| Factor | 💧 CBD Oil | 💨 CBD Vape | Winner |
|---|---|---|---|
| Onset Speed | 15–45 minutes | 30 seconds–3 minutes | Vape wins |
| Duration of Effect | 4–8 hours | 1–3 hours | Oil wins |
| Bioavailability | 13–19% | 34–56% | Vape wins |
| Ease of Use | Very easy — drops under tongue | Easy with prefilled kits | Tie |
| Device Required | No | Yes (kit or device) | Oil wins |
| Discretion | Very discreet | Visible vapour | Oil wins |
| Repeat Purchase Rate | High (monthly) | Very high (weekly pods) | Vape wins |
| Wholesale Price From | £12.99 | £5.50 (pods) | Vape wins |
| Est. Retail Margin | 54–63% | 54–64% | Tie |
| Demographic Appeal | Broad (all ages) | Vape-familiar customers | Oil wins |
| Flavour Options | 4 flavours (Haze CBD) | 6–12 flavours per brand | Vape wins |
| Max CBD Strength | 6000mg / 30ml | 6000mg / 100ml e-liquid | Tie |
| Best For | Wellness, sleep, anxiety | Fast relief, vape lifestyle | Different use cases |
👤 Who Should Choose Each?
Help your customers pick the right product — and stock accordingly.
💧 CBD Oil is Best For...
- Customers who don’t vape or smoke
- Older demographics seeking wellness support
- Those wanting longer-lasting effects
- Discreet daytime or workplace use
- Customers new to CBD
- Health stores, pharmacies & wellness retailers
- Gift buyers and premium shoppers
💨 CBD Vape is Best For...
- Existing vapers switching to CBD
- Customers wanting fast-acting relief
- Those who enjoy flavoured vaping
- Vape shops & lifestyle retailers
- Customers seeking nicotine-free vaping
- Younger, vape-familiar demographics
- High repeat purchase customers
🛒 Shop Both Wholesale
Stock both categories and serve every type of CBD customer.
Citrus Haze CBD Drops 6000mg
Broad spectrum 30ml CBD oil. Refreshing citrus flavour. Strong retail margin. No device needed.
View ProductCherry Haze CBD Drops 6000mg
Rich cherry flavour, 6000mg broad spectrum CBD. A customer favourite for sublingual use.
View ProductCBD Calm Cannablitz 1800mg Kit
Premium prefilled vape kit. ISO 7 cleanroom. Broad spectrum CBD+CBG+CBC. 6 flavours.
View ProductTwisted CBD 6000mg E-Liquid
100ml 70/30 high-strength CBD e-liquid. 5 bold flavours. Up to 64% retail margin.
View Product📝 Our Verdict: Stock Both
For retailers, the answer is simple: stock both. CBD oil and CBD vape serve different customers with different needs. A customer who doesn’t vape will never buy a pod kit — but they might buy a bottle of Haze CBD Drops. A vape shop customer won’t reach for a dropper bottle — but they’ll buy pods every week.
The winning retail strategy is to use CBD vape products (kits + pods) as your high-frequency repeat purchase engine, and CBD oils as your premium, higher-margin single-unit sale. Together they cover the full customer journey and maximise your revenue per square foot.
Our recommendation: Start with Orange County or CBD Calm pods for vape customers, and Haze CBD Drops for oil customers. These four products alone can serve the majority of CBD consumer needs.
❓ CBD Oil vs Vape — FAQ
Is CBD vape stronger than CBD oil?
Not necessarily stronger in terms of CBD content, but CBD vape has significantly higher bioavailability (34–56% vs 13–19% for sublingual oil). This means more CBD reaches your bloodstream per dose when vaped — making the effects feel more pronounced even at lower mg doses.
How long does CBD vape last compared to CBD oil?
CBD vape effects typically last 1–3 hours, while CBD oil taken sublingually can last 4–8 hours. Vape wins on speed of onset; oil wins on duration. Many regular CBD users use both — vaping for fast relief and oil for sustained background effect.
Which is better for anxiety — CBD oil or CBD vape?
For acute anxiety or fast relief, CBD vape is often preferred due to its rapid onset (seconds to minutes). For general daily wellness and sustained anxiety management, CBD oil’s longer duration makes it a popular choice. Both are used by consumers for anxiety support.
Can I stock both CBD oil and CBD vape in my shop?
Absolutely — and we recommend it. Stocking both categories allows you to serve a wider customer base, increase average basket value, and maximise your revenue per customer. Contact our wholesale team to build the right mixed range for your store.
Are CBD vapes and CBD oils legal in the UK?
Yes. Both CBD vape products and CBD oils are legal in the UK provided they contain less than 1mg of THC per container and are not marketed as medicines. All products from London CBD Wholesale are fully UK compliant and third-party lab tested.
Stock Both — Serve Every CBD Customer
Browse our full range of CBD oils and CBD vape products at wholesale prices.